Brand book.
One small spark.
Idea
“Vonk” is Dutch for spark.
A four-point spark for the mark, chrome and glass for the craft, and a dot-matrix system for everything that moves: loaders, headlines, footers. Monochrome by default, one orange-red dot for the moment of ignition.
Logo
VONK
VONK
Colour
Void#0A0A0B
Graphite#141416
Steel#7D7F85
Chrome#E9EAEC
Spark#FF4D2E
Type
Unbounded
Display, always uppercase, Extra Bold to Black.
Space Grotesk Light
Body text and big contact lines.
JetBrains Mono_labels
Technical labels, counters and file-name style captions.
Voice
- Short“Let's make something spark.”
- PreciseReal numbers: 11 years, 260 launches, 2 working days to reply.
- HumanNo “synergy”, no “digital transformation journey”.